Reflect Reality is a transformative media program that enables newsrooms, journalists and business professionals to increase women as sources in the news media. It includes strategies and best practices from more than two dozen individuals and organizations working around the world to amplify women’s expert and authoritative voice.
About
Learn about the origins, contributors and producers of Reflect Reality.
Source: United for News coalition members gather at their inaugural retreat to outline steps towards the creation of Reflect Reality, October, 2018.
The Problem
Globally, women represent only 24% of the people we see, hear and read about in the news and just 19% of expert sources – rates that haven’t changed in nearly two decades. Learn more about the deficit of women’s voices in the news around the world.
Source: Global Media Monitoring Project in Vietnam, photo credit: GMMP
Making the Case
Understand why sourcing more women generates better journalism, more relevant news and builds healthier societies.
It’s Good Journalism — It Builds Trust — It’s Good Business — It’s Good for Society
Challenges
Find out why women are underrepresented as sources in the news media in different contexts across the world.
Source: Women watches Yntymak, a multilingual broadcater in Osh, Kyrgyzstan. https://internews.org/story/two-languages-one-community Internews Photo credit: Dmitry Motinov for Internews
Strategies
Learn from proven strategies and access practical tools and approaches for increasing women as sources in the news.
Source: Mirrored in Media 'lunch and learn' at the Toronto Star, photo credit: Toronto Star
Pilot Projects
Read case studies of news teams in Toronto, Iraq and the global Earth Journalism Network, which are increasing women as sources in their stories.
Source: The Globe and Mail, Newsroom
Resources
Access sample tools and public resources for sourcing women as experts in the news.
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